When hard pressed to explain the vision and endgame of Groupon's local marketplace, Lefkofsky points to the many years spent building their inventory of hotels, empowering them to focus their efforts on converting visitors to their site into hotel bookings once they reached critical mass.ī was founded in the Netherlands in 1996 and acquired for $133 million nine years later. Groupon's ( NASDAQ: GRPN) CEO Eric Lefkofsky has on numerous occasions made a comparison to the growth trajectory of, acquired by Priceline (PCLN) in 2005.
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